Wholegrain Wheat Cereal

Barcode 4331710001701

Yes — Wholegrain Wheat Cereal is ultra-processed.

The cereal contains barley malt extract and brown invert sugar syrup, which are industrially processed sweeteners and flavoring ingredients. Invert sugar syrup in particular is an industrially produced, refined sugar syrup. Their presence makes this an ultra-processed product according to NOVA, even though the base is shredded wholegrain wheat and added vitamins are not considered ultra-processing on their own.

Ingredients

1 ultra-processed marker

OK

shredded wholegrain wheat
OK

wheat

A staple cereal grain used in foods; a basic ingredient in flour, bread, and many products.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

brown invert sugar syrup
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.
OK

100g shredded wholegrain wheat has been shown to reduce the proportion of 100g product

Common questions about Wholegrain Wheat Cereal

Is Wholegrain Wheat Cereal ultra-processed?

Yes — Wholegrain Wheat Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains barley malt extract and brown invert sugar syrup, which are industrially processed sweeteners and flavoring ingredients. Invert sugar syrup in particular is an industrially produced, refined sugar syrup. Their presence makes this an ultra-processed product according to NOVA, even though the base is shredded wholegrain wheat and added vitamins are not considered ultra-processing on their own.

Which ingredients in Wholegrain Wheat Cereal are ultra-processed?

Nomi flags one ingredient in Wholegrain Wheat Cereal as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.