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Yes — Wholegrain Wheat Cereal is ultra-processed.
The cereal contains barley malt extract and brown invert sugar syrup, which are industrially processed sweeteners and flavoring ingredients. Invert sugar syrup in particular is an industrially produced, refined sugar syrup. Their presence makes this an ultra-processed product according to NOVA, even though the base is shredded wholegrain wheat and added vitamins are not considered ultra-processing on their own.
Yes — Wholegrain Wheat Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains barley malt extract and brown invert sugar syrup, which are industrially processed sweeteners and flavoring ingredients. Invert sugar syrup in particular is an industrially produced, refined sugar syrup. Their presence makes this an ultra-processed product according to NOVA, even though the base is shredded wholegrain wheat and added vitamins are not considered ultra-processing on their own.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.