Yes — Pitted Prunes is ultra-processed.
Classified as ultra-processed because it contains the preservative potassium sorbate, which is an industrial additive not used in home cooking and thus fits NOVA ultra-processed criteria.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Apple Strawberry Fruit Mix
Not UPF
APPLE RINGS
Holland & Barrett
Not UPF
Olives with feta
Aldi
Not UPF
Peach crisps
Not UPF
Straw Buried
Zombie
Not UPF
Asda Peanuts
Asda
Not UPF
Nocellara olives
delphi
Not UPF
Pineapple Chips
Holland and Barrett
Not UPF
Strawberry crisps
The Giving Tree
Not UPF
Sweetened Mango Slices
Forest Feast
Not UPF
Yes — Pitted Prunes by Alesto is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains the preservative potassium sorbate, which is an industrial additive not used in home cooking and thus fits NOVA ultra-processed criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.