Brown Rice Corn Cereal

Barcode 4335619315792

Yes — Brown Rice Corn Cereal is ultra-processed.

Classified as ultra-processed because the ingredients include glucose-fructose syrup (an industrially produced refined sugar syrup) and flavouring, both of which are characteristic ultra-processed additives in the NOVA system. The rest of the ingredients are minimally processed grains, starches, sugar, salt, caramelised sugar, and natural colour (carotenes), which on their own would not make it ultra-processed.

Ingredients

3 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

27% wholegrain brown rice

A grain-based ingredient consisting of wholegrain brown rice, used as a cereal grain or base component.
OK

27% corn

Corn (maize) grain; common staple ingredient used as a carbohydrate source in foods.
OK

22% rice flour

Rice flour milled from rice; a fine cereal flour used for baking and thickening.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
UPF

glucose-fructose syrup

A commercially produced sweet syrup made by hydrolyzing and blending glucose and fructose sugars; widely used as a sweetener in foods and beverages.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
UPF

carotenes

Natural pigment family (carotenoids) used as a colorant in foods; derived from plant sources. If extracted/isolated as an additive, it is considered an industrially processed ingredient.

Common questions about Brown Rice Corn Cereal

Is Brown Rice Corn Cereal ultra-processed?

Yes — Brown Rice Corn Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include glucose-fructose syrup (an industrially produced refined sugar syrup) and flavouring, both of which are characteristic ultra-processed additives in the NOVA system. The rest of the ingredients are minimally processed grains, starches, sugar, salt, caramelised sugar, and natural colour (carotenes), which on their own would not make it ultra-processed.

Which ingredients in Brown Rice Corn Cereal are ultra-processed?

Nomi flags 3 ingredients in Brown Rice Corn Cereal as ultra-processed markers: glucose-fructose syrup, flavouring, carotenes. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.