Fruit Roll Mix

Barcode 4820287101032

No — Fruit Roll Mix is not ultra-processed.

The ingredients are simply fruit (apple, pear, strawberry, raspberry) with no additives, refined industrial sugars, emulsifiers, or other industrial formulations. These are minimally processed fruit rolls, so they are not classified as ultra-processed according to NOVA.

Ingredients

No ultra-processed markers

OK

apple-pear rolls (80% apple)

A roll pastry primarily containing apples (80%), with pears as secondary ingredient.
OK

pear 20%

Pear fruit ingredient present at 20%.
OK

apple-strawberry rolls (80% apple)

A roll pastry primarily containing apples (80%), with strawberries as secondary ingredient.
OK

strawberry

A fresh red fruit with a sweet-tart flavor, commonly eaten raw or used in desserts.
OK

raspberry

A small, fragrant red fruit used fresh, in jams, desserts, and beverages.

Common questions about Fruit Roll Mix

Is Fruit Roll Mix ultra-processed?

No — Fruit Roll Mix is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are simply fruit (apple, pear, strawberry, raspberry) with no additives, refined industrial sugars, emulsifiers, or other industrial formulations. These are minimally processed fruit rolls, so they are not classified as ultra-processed according to NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.