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Yes — GOLDEN SYRUP FLAVOUR MICROWAVEABLE OATS is ultra-processed.
This product is classified as ultra-processed because it contains natural flavourings, which are industrially produced additives used to enhance taste and are considered UPF ingredients under NOVA. While wholegrain rolled oats, sugar, and salt are minimally processed or basic culinary ingredients, the presence of natural flavourings is sufficient to make the overall product ultra-processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Yes — GOLDEN SYRUP FLAVOUR MICROWAVEABLE OATS by QUAKER OAT SO SIMPLE is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains natural flavourings, which are industrially produced additives used to enhance taste and are considered UPF ingredients under NOVA. While wholegrain rolled oats, sugar, and salt are minimally processed or basic culinary ingredients, the presence of natural flavourings is sufficient to make the overall product ultra-processed.
Nomi flags one ingredient in GOLDEN SYRUP FLAVOUR MICROWAVEABLE OATS as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Super smooth porridge imp by Ready break, Weetabix, So Simple Original Family Pack Porridge by Quaker, SUPER SMOOTH PORRIDGE by TESCO. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.