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Yes — Apple & Blueberry Flavour Hot Oat Cereal is ultra-processed.
Not a great choice for everyday.
This product is ultra-processed because it contains natural flavourings, which are industrially extracted flavour additives classified as UPF under NOVA. The cereal also contains sugar, skimmed milk powder, salt, and calcium phosphate; these ingredients do not independently make it UPF, but the natural flavourings are sufficient for the classification. The allergen and may-contain statements do not affect the classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
quaker original
Quaker
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
Yes — Apple & Blueberry Flavour Hot Oat Cereal by Quaker is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains natural flavourings, which are industrially extracted flavour additives classified as UPF under NOVA. The cereal also contains sugar, skimmed milk powder, salt, and calcium phosphate; these ingredients do not independently make it UPF, but the natural flavourings are sufficient for the classification. The allergen and may-contain statements do not affect the classification.
Nomi flags one ingredient in Apple & Blueberry Flavour Hot Oat Cereal as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Super smooth porridge imp by Ready break, Weetabix, So Simple Original Family Pack Porridge by Quaker, SUPER SMOOTH PORRIDGE by TESCO. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.