Yes — FRUIT & FIBRE FRUITY CRUNCH is ultra-processed.
Classified as ultra-processed because the ingredients include barley malt extract (an industrial flavoring/sweetener extract) and flavouring in the sweetened dried bananas, both of which are industrial additives according to NOVA-style criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Beta3 Oatbran
Mornflake
Not UPF
bitesize wheat shreds
Crownfield
Not UPF
Sweetcorn in Water
Freshona
Not UPF
Scottish Porridge Oats
Crownfield
Not UPF
Lasagne
Combino
Not UPF
Berry Granola
Waitrose & Partners
Not UPF
Flahavan's Organic Porridge Oats
Flahavan's
Not UPF
Crunchy almond granola
Rude health
Not UPF
Self raising flour
Aldi, The Pantry
Not UPF
Tagliatelle Pasta
Tesco
Not UPF
Yes — FRUIT & FIBRE FRUITY CRUNCH by TESCO is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include barley malt extract (an industrial flavoring/sweetener extract) and flavouring in the sweetened dried bananas, both of which are industrial additives according to NOVA-style criteria.
Nomi flags one ingredient in FRUIT & FIBRE FRUITY CRUNCH as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.