Yes — Bran flakes is ultra-processed.
Classified as ultra-processed because the ingredients include glucose (an industrially refined sugar) and malted barley extract (an industrial flavor enhancer), which are NOVA UPF ingredients. Other ingredients are minimally processed or fortification nutrients, but the presence of these specific additives is enough to classify the product as UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Yes — Bran flakes by Coop,Co Op is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include glucose (an industrially refined sugar) and malted barley extract (an industrial flavor enhancer), which are NOVA UPF ingredients. Other ingredients are minimally processed or fortification nutrients, but the presence of these specific additives is enough to classify the product as UPF.
Nomi flags one ingredient in Bran flakes as an ultra-processed marker: malted barley extract. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.