Yes — M&ms crispy is ultra-processed.
The ingredient list is valid. The product is ultra-processed because it contains several industrial ingredients/additives, including: sirop de glucose/glucosestroop (glucose syrup), dextrose, emulsifiant lécithine de soja (emulsifier), stabilisant gomme arabique (stabilizer), colorants/kleurstoffen (colour additives including E100, E120, E133, E160a, E160e, E170), arôme/aroma (flavouring), and highly processed palm fats/oils (matière grasse de palme, matière grasse de palmiste, palmpitvet, palmvet, palmpitolie). According to the NOVA classification, the presence of these industrial formulations and additives classifies the product as an ultra-processed food (UPF). Additionally, dextrose is a pre-identified UPF ingredient, which by itself is sufficient to classify the product as UPF.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Ugandan dark chocolate
Asda
Not UPF
Cocoa Powder
Tesco
Not UPF
Cocoa powder
Tesco
Not UPF
Hazelnut, Caramelised Cashew & Pistachio Milk Chocolate
Waitrose
Not UPF
Absolute Black Orange & Cocoa Nibs
Montezuma’s
Not UPF
Cocoa
by sainsbury's
Not UPF
Dark Chocolate
Waitrose & Partners
Not UPF
Almond Butter & Salted Caramel Cups
Deliciously Ella
Not UPF
Organic Peruvian 85% Cocoa Dark Chocolate
Moser Roth
Not UPF
Milk Chocolate Buttons 38%
Montezuma
Not UPF
Yes — M&ms crispy by M&ms is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is ultra-processed because it contains several industrial ingredients/additives, including: sirop de glucose/glucosestroop (glucose syrup), dextrose, emulsifiant lécithine de soja (emulsifier), stabilisant gomme arabique (stabilizer), colorants/kleurstoffen (colour additives including E100, E120, E133, E160a, E160e, E170), arôme/aroma (flavouring), and highly processed palm fats/oils (matière grasse de palme, matière grasse de palmiste, palmpitvet, palmvet, palmpitolie). According to the NOVA classification, the presence of these industrial formulations and additives classifies the product as an ultra-processed food (UPF). Additionally, dextrose is a pre-identified UPF ingredient, which by itself is sufficient to classify the product as UPF.
Nomi flags 8 ingredients in M&ms crispy as ultra-processed markers: glucose syrup, barley malt extract, dextrose, aroma/flavoring, palm fat, glucose syrup, dextrin, flavoring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.