McVitie's

Tasties Custard Cream

Barcode 5000168188591

Yes — Tasties Custard Cream is ultra-processed.

This custard cream is ultra-processed because it contains several industrial ingredients and additives. Palm vegetable oil is a highly refined oil, glucose syrup is an industrially extracted sugar syrup, and natural flavouring is an added industrial flavouring. These ingredients place the product in the ultra-processed (NOVA 4) category.

Ingredients

3 ultra-processed markers

OK

wheat flour

A common cereal flour ground from wheat; enriched with added nutrients (calcium, iron, niacin, thiamin).
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

palm oil

Refined vegetable oil extracted from palm fruit; common culinary oil.
OK

whey solids (milk)

Milk-derived solids remaining after whey is processed; used for protein content and functional properties in foods.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
OK

raising agents

Leavening agents used to make dough rise; commonly consists of ammonium bicarbonate and sodium bicarbonate.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

colour (carotenes). for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. may also contain sesame seeds

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Common questions about Tasties Custard Cream

Is Tasties Custard Cream ultra-processed?

Yes — Tasties Custard Cream by McVitie's is ultra-processed, so it counts as a UPF (ultra-processed food). This custard cream is ultra-processed because it contains several industrial ingredients and additives. Palm vegetable oil is a highly refined oil, glucose syrup is an industrially extracted sugar syrup, and natural flavouring is an added industrial flavouring. These ingredients place the product in the ultra-processed (NOVA 4) category.

Which ingredients in Tasties Custard Cream are ultra-processed?

Nomi flags 3 ingredients in Tasties Custard Cream as ultra-processed markers: palm oil, glucose syrup, natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.