Yes — Gold is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list contains several industrial additives and refined ingredients characteristic of NOVA Group 4 foods. In particular, it includes palm oil (a highly processed refined oil), emulsifier (soya lecithin), natural flavouring, partially inverted sugar syrup, and glucose syrup—all of which are industrial formulations or additives, not basic culinary ingredients. These ingredients are used to modify texture, flavor, and shelf life, which is typical of UPFs.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
Finest Scottish Shortbread Fingers
Tesco
Not UPF
Shortbread Highlanders
Walkers
Not UPF
Cheddar Twists
Waitrose
Not UPF
crunchy vanilla biscuits
Plants
Not UPF
cheddar & spinach mini muffins
Higgidy
Not UPF
Spinach, red pepper & basil mini muffins
Higgidy
Not UPF
Crunchy ginger biscuits
Deliciously Ella
Not UPF
Double Chocolate Hazelnut Biscuits
Rhythm 108
Not UPF
Shortbread Rounds
Deluxe
Not UPF
4 All Butter Sultana Scones
Tesco Finest
Not UPF
Yes — Gold by McVities is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list contains several industrial additives and refined ingredients characteristic of NOVA Group 4 foods. In particular, it includes palm oil (a highly processed refined oil), emulsifier (soya lecithin), natural flavouring, partially inverted sugar syrup, and glucose syrup—all of which are industrial formulations or additives, not basic culinary ingredients. These ingredients are used to modify texture, flavor, and shelf life, which is typical of UPFs.
Nomi flags 5 ingredients in Gold as ultra-processed markers: palm oil, glucose syrup, Emulsifier (Soya Lecithin), natural flavouring, partially inverted sugar syrup. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.