Waitrose

Fruit and Fibre

Barcode 5000169081914

Scanned 32 times by Nomi users

Yes — Fruit and Fibre is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as barley malt extract, emulsifier mono- and diglycerides of fatty acids, added flavouring, and antioxidant ascorbyl palmitate. These are characteristic of NOVA ultra-processed foods.

Ingredients

No ultra-processed markers

OK

toasted wheat flakes (72%) (wholegrain wheat, sugar, barley malt extract, salt, iron, vitamin e, antioxidant ascorbyl palmitate and alpha-tocopherol, niacin, emulsifier mono - and diglycerides of fatty acids, pantothenic acid, vitamin b12, vitamin d, thiamin (b1), folic acid, citric acid, riboflavin, vitamin b6)
OK

mixed fruf & nuts (28%) (raisins)
OK

dried banana (banana, coconut oil, sugar, flavouring)
OK

dried coconut

Dried coconut meat (desiccated coconut) used as a food ingredient. Comes in flakes or powder.
OK

dried sliced apple (apple, preservative sulphur dioxide)
OK

roasted chopped hazelnuts allergy advice: for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. may also contain nuts
OK

peanuts and milk

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Fruit and Fibre

Is Fruit and Fibre ultra-processed?

Yes — Fruit and Fibre by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as barley malt extract, emulsifier mono- and diglycerides of fatty acids, added flavouring, and antioxidant ascorbyl palmitate. These are characteristic of NOVA ultra-processed foods.

What are healthier alternatives to Fruit and Fibre?

Nomi has reviewed similar products that are not ultra-processed, including Fruit & Fibre Flakes by freee. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.