Nomi
UPF Food Scanner
Know what’s really in your food
Get the free app
Yes — Multi Grain Hoops is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations, specifically: 'flavouring' (industrial flavouring agents) and 'acidity regulator (citric acid)'. These are considered UPF ingredients according to the given rules. Other ingredients like wholegrain flours, sugar, and added vitamins/minerals do not on their own make a product ultra-processed under the provided criteria, but the presence of the identified additives is sufficient to classify it as UPF.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Whole Oat Drink
Oatly
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Oat unsweetened
venmondo
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
White Sourdough Bloomer
Coop
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Oat
Vemondo, Lidl
Not UPF
Brown Rice
Tesco
Not UPF
Yes — Multi Grain Hoops by Essential waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations, specifically: 'flavouring' (industrial flavouring agents) and 'acidity regulator (citric acid)'. These are considered UPF ingredients according to the given rules. Other ingredients like wholegrain flours, sugar, and added vitamins/minerals do not on their own make a product ultra-processed under the provided criteria, but the presence of the identified additives is sufficient to classify it as UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning
Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.