Essential waitrose

Multi Grain Hoops

Barcode 5000169579336

Scanned 37 times by Nomi users

Yes — Multi Grain Hoops is ultra-processed.

The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations, specifically: 'flavouring' (industrial flavouring agents) and 'acidity regulator (citric acid)'. These are considered UPF ingredients according to the given rules. Other ingredients like wholegrain flours, sugar, and added vitamins/minerals do not on their own make a product ultra-processed under the provided criteria, but the presence of the identified additives is sufficient to classify it as UPF.

Ingredients

3 ultra-processed markers

OK

wholegrain wheat flour

A basic flour milled from wholegrain wheat, containing bran, germ, and endosperm; common baking ingredient.
OK

oat flour

Flour milled from whole oat groats, a common gluten-free or low-gluten baking ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

barley flour

Fine flour ground from barley; used in baking and as a cereal ingredient.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
OK

maize flour

Finely ground maize used as a staple ingredient in baking and cooking; a basic food commodity.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
UPF

caramelised sugar syrup

A syrup derived from sugar heated to create caramelization; a processed sugars product commonly used as a sweetener or flavoring.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

colours (paprika extract, carrot extract)

Natural color additives extracted from paprika and carrot used to impart colour; considered isolated ingredients in food processing.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

citric acid

A natural organic acid used to balance acidity and preserve foods; a common food additive.
OK

pantothenic acid (b5)

Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

vitamin b1 (thiamin)

A B-complex vitamin (thiamin) essential for carbohydrate metabolism and nervous system function, commonly added to fortified foods and supplements.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.

Healthier alternatives

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Common questions about Multi Grain Hoops

Is Multi Grain Hoops ultra-processed?

Yes — Multi Grain Hoops by Essential waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed because it contains industrial additives and formulations, specifically: 'flavouring' (industrial flavouring agents) and 'acidity regulator (citric acid)'. These are considered UPF ingredients according to the given rules. Other ingredients like wholegrain flours, sugar, and added vitamins/minerals do not on their own make a product ultra-processed under the provided criteria, but the presence of the identified additives is sufficient to classify it as UPF.

Which ingredients in Multi Grain Hoops are ultra-processed?

Nomi flags 3 ingredients in Multi Grain Hoops as ultra-processed markers: caramelised sugar syrup, colours (paprika extract, carrot extract), flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Multi Grain Hoops?

Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.