Yes — Farley's Rusks Original is ultra-processed.
The product is classified as ultra-processed (UPF). It contains palm oil, which is a highly processed refined oil, and emulsifier (monoglycerides), an industrial additive used to modify texture and extend shelf life. These additives place it in the NOVA ultra-processed category, even though other ingredients (wheat flour, sugar, vitamins, minerals, basic raising agents) are minimally processed or fortification nutrients.
Other baby & toddler Nomi has checked — these ones aren't ultra-processed.
Tilda kids sunshine vegetable rice
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Banana Rice Cake Clouds
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Not UPF
Fruit Oaty Bites
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Not UPF
Peach banana melty sticks
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Not UPF
Apple Rice Cake Clouds
Organix
Not UPF
Carrot + Parsnip Melty puffs
Ella’s kitchen
Not UPF
Chubky Apple & date fruit bar
Organix
Not UPF
Raspberry & apple Soft Oaty Bar
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Not UPF
Bangers & mash
Ella's Kitchen
Not UPF
carrot cake soft oaty bars
organix
Not UPF
Yes — Farley's Rusks Original by Farley's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). It contains palm oil, which is a highly processed refined oil, and emulsifier (monoglycerides), an industrial additive used to modify texture and extend shelf life. These additives place it in the NOVA ultra-processed category, even though other ingredients (wheat flour, sugar, vitamins, minerals, basic raising agents) are minimally processed or fortification nutrients.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.