Yes — Farley's Rusks Original is ultra-processed.
The product is classified as ultra-processed (UPF). It contains palm oil, which is a highly processed refined oil, and emulsifier (monoglycerides), an industrial additive used to modify texture and extend shelf life. These additives place it in the NOVA ultra-processed category, even though other ingredients (wheat flour, sugar, vitamins, minerals, basic raising agents) are minimally processed or fortification nutrients.
Other baby & toddler Nomi has checked — these ones aren't ultra-processed.
Vegetable Chicken Mix
Heinz
Not UPF
KIDDYLICIOUS Veggie Straws - saveur Légumes - 48g (4x12g)
Kiddylicious
Not UPF
Organix: Goodies Animal Biscuits - 100g
Organix
Not UPF
KIDDYLICIOUS Biscotti - Pomme - 120g (6x2p)
Kiddylicious
Not UPF
Mini Gingerbread Men
Organix
Not UPF
Cocoa Biscuits
Piccolo
Not UPF
mini flapjack bites
Organix
Not UPF
KIDDYLICIOUS Fruity Bakes - Pomme - 132g (6x1p)
Kiddylicious
Not UPF
KIDDYLICIOUS Fruity Bakes - Fraise - 132g (6x1p)
Kiddylicious
Not UPF
Yes — Farley's Rusks Original by Farley's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). It contains palm oil, which is a highly processed refined oil, and emulsifier (monoglycerides), an industrial additive used to modify texture and extend shelf life. These additives place it in the NOVA ultra-processed category, even though other ingredients (wheat flour, sugar, vitamins, minerals, basic raising agents) are minimally processed or fortification nutrients.
Nomi flags one ingredient in Farley's Rusks Original as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.