Mr Kipling

Blueberry Breakfast Bake

Barcode 5000221609407

Yes — Blueberry Breakfast Bake is ultra-processed.

The product is classified as ultra-processed because it contains several industrial ingredients and additives, including glucose-fructose syrup, dextrose, glucose syrup, emulsifier (mono- and diglycerides of fatty acids), preservative (potassium sorbate), stabiliser (xanthan gum), colour (plain caramel), and flavouring. These additives and refined syrups are characteristic of NOVA ultra-processed foods.

Ingredients

6 ultra-processed markers

OK

wheat flour

Finely ground wheat used as a basic carbohydrate source; fortified with added calcium, iron, niacin, and thiamin.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

sweetened and flavoured blueberry pieces (blueberries, glucose-fructose syrup, dextrose, flavouring)
OK

citric acid

A natural organic acid used to balance acidity and preserve foods; a common food additive.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

humectant (vegetable glycerine)
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

vegetable fibre

Plant-derived dietary fibre often used as a texture enhancer or bulking agent.
OK

honey toasted oats (oat flakes, honey, palm oil, water)
OK

blueberry purée
OK

dried egg

A dehydrated form of egg used as a dry ingredient in baking and food manufacturing. Made by removing moisture from liquid eggs to extend shelf life and convenience.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

whey powder

Dairy-derived protein powder from whey, commonly used in supplements and baked goods.
OK

raising agents (disodium diphosphate, potassium bicarbonate)
UPF

mono- and diglycerides of fatty acids

Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
UPF

potassium sorbate

Potassium sorbate is a widely used food preservative that inhibits the growth of molds, yeast, and some bacteria to extend shelf life.
UPF

stabiliser (xanthan gum)

Xanthan gum, a thickening agent used as a stabiliser.
UPF

plain caramel color

A food coloring produced by heating carbohydrates (often corn or sugar) with acids or alkalis to form a caramel color. Common in beverages and snacks.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

vitamin b12. allergy advice-

Common questions about Blueberry Breakfast Bake

Is Blueberry Breakfast Bake ultra-processed?

Yes — Blueberry Breakfast Bake by Mr Kipling is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives, including glucose-fructose syrup, dextrose, glucose syrup, emulsifier (mono- and diglycerides of fatty acids), preservative (potassium sorbate), stabiliser (xanthan gum), colour (plain caramel), and flavouring. These additives and refined syrups are characteristic of NOVA ultra-processed foods.

Which ingredients in Blueberry Breakfast Bake are ultra-processed?

Nomi flags 6 ingredients in Blueberry Breakfast Bake as ultra-processed markers: glucose syrup, mono- and diglycerides of fatty acids, potassium sorbate, stabiliser (xanthan gum), plain caramel color, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.