Yes — hula hoops bbq is ultra-processed.
Classified as ultra-processed due to presence of maltodextrin, natural flavourings, and flavour enhancers/industrial extracts such as dried yeast extract. These are industrially processed additives according to NOVA criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Snack mix
Alesto
Not UPF
Hand Cooked Crisps
Aldi,Specially Selected
Not UPF
Lentil bites
Lidl
Not UPF
Lightly sea salted hand cooked crisps
M&S
Not UPF
ready salted crisps
walkers
Not UPF
Sainsbury tortillas
Sainsbury's
Not UPF
Fruit & Nut Mix
Aldi
Not UPF
Notenmix Mélange de Noix ongebrand - non grillé
Alesto Selection, Alesto
Not UPF
Walnusskerne naturbelassen
Alesto
Not UPF
PROPERCHIPS Sea Salt Lentil Chips
Proper
Not UPF
Yes — hula hoops bbq by KP Snacks is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed due to presence of maltodextrin, natural flavourings, and flavour enhancers/industrial extracts such as dried yeast extract. These are industrially processed additives according to NOVA criteria.
Nomi flags 4 ingredients in hula hoops bbq as ultra-processed markers: dried yeast extract, natural flavourings, paprika extract, maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.