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Yes — Hula Hoops is ultra-processed.
This product is classified as ultra-processed (UPF) because its ingredient list includes industrial additives and refined ingredients such as dextrose, maltodextrin, natural flavourings, vinegar flavour, and yeast extract. These are characteristic of NOVA Group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Lightly Salted Potato Chips
Kettle
Not UPF
Proper Corn Sea Salted Popcorn
Proper
Not UPF
Corn Smoked BBQ Crunchy Corn
Love Corn
Not UPF
Salted Popcorn
Propercorn,John West
Not UPF
Unsalted Roasted Nuts
KP
Not UPF
Proper corn sea salt
Proper
Not UPF
Doritos
Doritos
Not UPF
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Yes — Hula Hoops by KP Snacks is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because its ingredient list includes industrial additives and refined ingredients such as dextrose, maltodextrin, natural flavourings, vinegar flavour, and yeast extract. These are characteristic of NOVA Group 4 ultra-processed foods.
Nomi flags one ingredient in Hula Hoops as an ultra-processed marker: maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.