Yes — Hula Hoops Puft (salted) is ultra-processed.
The product contains yeast extract (a pre-identified UPF ingredient used as a flavor enhancer) and emulsifier E471 (mono- and diglycerides of fatty acids), both of which are industrial additives characteristic of ultra-processed foods according to NOVA. Therefore it must be classified as ultra-processed (UPF).
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Corn Smoked BBQ Crunchy Corn
Love Corn
Not UPF
Salted Popcorn
Propercorn,John West
Not UPF
Unsalted Roasted Nuts
KP
Not UPF
Proper corn sea salt
Proper
Not UPF
Doritos
Doritos
Not UPF
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Lentil Chips
Snackrite
Not UPF
Tortilla Chips
Stockwell & Co.
Not UPF
Yes — Hula Hoops Puft (salted) is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains yeast extract (a pre-identified UPF ingredient used as a flavor enhancer) and emulsifier E471 (mono- and diglycerides of fatty acids), both of which are industrial additives characteristic of ultra-processed foods according to NOVA. Therefore it must be classified as ultra-processed (UPF).
Nomi flags 2 ingredients in Hula Hoops Puft (salted) as ultra-processed markers: yeast extract, mono- and diglycerides of fatty acids (e471). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.