Hula hoops

Barcode 5000237117897

Scanned 23 times by Nomi users

Yes — Hula hoops is ultra-processed.

Contains several ultra-processed ingredients/additives according to NOVA, including yeast extract (pre-identified UPF ingredient), emulsifier E471 (mono- and diglycerides of fatty acids), and natural flavouring. These industrial additives make the overall product ultra-processed, even though it also contains basic ingredients like wheat flour, dried potato, and sunflower oil.

Ingredients

1 ultra-processed marker

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

dried potato

Dried form of potato used as a processed ingredient or snack base; essentially dehydrated potato.
OK

sunflower oil (20%)
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

salted flavour [sea salt
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

natural potato flavouring]
UPF

yeast extract

A flavor-enhancing extract produced from yeast cells, rich in amino acids and natural glutamates, commonly used to augment savory flavors.
OK

emulsifier: e471. for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. also may contain milk
OK

soy

Legume seed used for its beans; common in soy products and as a source of protein and oil.

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Common questions about Hula hoops

Is Hula hoops ultra-processed?

Yes — Hula hoops is ultra-processed, so it counts as a UPF (ultra-processed food). Contains several ultra-processed ingredients/additives according to NOVA, including yeast extract (pre-identified UPF ingredient), emulsifier E471 (mono- and diglycerides of fatty acids), and natural flavouring. These industrial additives make the overall product ultra-processed, even though it also contains basic ingredients like wheat flour, dried potato, and sunflower oil.

Which ingredients in Hula hoops are ultra-processed?

Nomi flags one ingredient in Hula hoops as an ultra-processed marker: yeast extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.