Yes — Salt & Malt Vinegar Crisps is ultra-processed.
The product is ultra-processed because the ingredient list includes several industrial additives and extracts such as unspecified flavourings, maltodextrin, stabiliser (potassium phosphate), dried yeast extract, and malt vinegar extract. These are characteristic of NOVA group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
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Doritos
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hula hoops original
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Sharwood's Poppadoms, Plain
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Walnuts
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Tortilla Chips
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Not UPF
Yes — Salt & Malt Vinegar Crisps by McCoy's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because the ingredient list includes several industrial additives and extracts such as unspecified flavourings, maltodextrin, stabiliser (potassium phosphate), dried yeast extract, and malt vinegar extract. These are characteristic of NOVA group 4 ultra-processed foods.
Nomi flags 3 ingredients in Salt & Malt Vinegar Crisps as ultra-processed markers: flavourings, dried yeast extract, maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.