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Yes — POM-BEAR Potato snacks is ultra-processed.
The product contains several ultra-processed ingredients according to NOVA, including maize dextrin (an industrially processed starch derivative), yeast extract (a flavor enhancer), and emulsifier (mono-and diglycerides of fatty acids). The presence of these industrial additives and processing aids classifies the snack as an ultra-processed food.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Roasted Mixed Nuts
Tesco
Not UPF
Smoked paprika potato chips
San Nicasio
Not UPF
LIGHTLY Salted POTATO CHIPS
Kettle
Not UPF
Torres selecta
Torres
Not UPF
Roasted & Walter Cashews
Marks & Spencer, Marks And Spencer
Not UPF
Mixed Nuts
The Foodie Market
Not UPF
Snackrite Salt & Vinegar Crisps
Snackrite
Not UPF
Almonds
Sainsbury's
Not UPF
Sunflower Seeds
Asda
Not UPF
Walnuts
Not UPF
Yes — POM-BEAR Potato snacks by KP Snacks is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients according to NOVA, including maize dextrin (an industrially processed starch derivative), yeast extract (a flavor enhancer), and emulsifier (mono-and diglycerides of fatty acids). The presence of these industrial additives and processing aids classifies the snack as an ultra-processed food.
Nomi flags 3 ingredients in POM-BEAR Potato snacks as ultra-processed markers: maize dextrin, yeast extract, monoglycerides and diglycerides of fatty acids. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Hula Hoops salted by Hula hoops, Hoops by Aldi, Veggie Straws by Eat Real. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
