big hoops

barbeque beef

Barcode 5000237138328

Scanned 18 times by Nomi users

Yes — barbeque beef is ultra-processed.

The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives including: natural flavouring, maltodextrin, dried yeast extract, sweet whey powder used as a flavour base, and colour: paprika extract. Natural flavouring and maltodextrin are isolated, industrially processed additives; yeast extract is a flavour enhancer; and the added colour indicates industrial formulation. These go beyond basic culinary ingredients according to NOVA, so the overall product is UPF.

Ingredients

4 ultra-processed markers

OK

potato

Dried potato and potato starch; a basic carbohydrate ingredient.
OK

sunflower oil

Sunflower oil extracted from sunflower seeds; a basic culinary oil used for cooking and food preparation.
OK

barbecue beef flavour [rice flour
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

dried yeast extract

A concentrated savory extract derived from yeast, used as a flavor enhancer with a strong umami profile (similar to Marmite or Vegemite). It is produced by concentrating yeast autolyzates and is considered an ultra-processed extract.
OK

sweet whey powder

Dried whey, a dairy by‑product of cheese production, used as a protein supplement or functional ingredient in foods.
OK

dried onion

Dried form of the onion bulb, used as a seasoning; flavor-concentrated and shelf-stable.
OK

potassium chloride

Mineral salt used as a salt substitute in food. A basic inorganic ingredient commonly used for seasoning or fortification; not ultra-processed.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

dried tomato

Dehydrated tomato fruit, used as a seasoning or ingredient; provides tomato flavor with extended shelf life.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
UPF

paprika extract (color)

Natural colorant derived from paprika used to impart red to orange coloration in foods.
OK

natural flavouring (contains potassium chloride, dried yeast extract, salt, maltodextrin, dried onion)
OK

salt. for allergens see ingredients in bold. also may contain gluten

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Common questions about barbeque beef

Is barbeque beef ultra-processed?

Yes — barbeque beef by big hoops is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives including: natural flavouring, maltodextrin, dried yeast extract, sweet whey powder used as a flavour base, and colour: paprika extract. Natural flavouring and maltodextrin are isolated, industrially processed additives; yeast extract is a flavour enhancer; and the added colour indicates industrial formulation. These go beyond basic culinary ingredients according to NOVA, so the overall product is UPF.

Which ingredients in barbeque beef are ultra-processed?

Nomi flags 4 ingredients in barbeque beef as ultra-processed markers: dried yeast extract, natural flavouring, maltodextrin, paprika extract (color). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.