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Yes — Salt & Malt Vinegar Flavour Potato Crisps is ultra-processed.
The product is classified as UPF because the ingredient list includes several industrially processed additives and formulations: natural flavouring, dextrose, maltodextrin, stabiliser (potassium phosphate), and dried barley malt vinegar extract. These extracted and modified ingredients go beyond basic culinary processing and fit NOVA’s ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Lentil Chips
Snackrite
Not UPF
Tortilla Chips
Stockwell & Co.
Not UPF
Sweet & Salty Popped Crisps
Popworks
Not UPF
Anglesey sea salt crisps
Pipers
Not UPF
Sea salt lentil chips
proper
Not UPF
Honey Roast Crunch
Graze
Not UPF
Ready Salted Grab Bag Crisps
Walkers
Not UPF
Cashews roasted & salted
Alesto
Not UPF
Sea Salted popcorn
Proper
Not UPF
Lightly salted tortilla chips
Aldi
Not UPF
Yes — Salt & Malt Vinegar Flavour Potato Crisps by McCoy's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because the ingredient list includes several industrially processed additives and formulations: natural flavouring, dextrose, maltodextrin, stabiliser (potassium phosphate), and dried barley malt vinegar extract. These extracted and modified ingredients go beyond basic culinary processing and fit NOVA’s ultra-processed category.
Nomi flags 4 ingredients in Salt & Malt Vinegar Flavour Potato Crisps as ultra-processed markers: natural flavouring, dextrose, dried yeast extract, maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.