Yes — Baked Sea Salt is ultra-processed.
This product is classified as ultra-processed because it contains several industrial additives and formulations: emulsifier (lecithins), flavourings, and the colour additive annatto norbixin. These ingredients are characteristic of ultra-processed foods in the NOVA system.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Ready Salted Crisps
Tesco Finest
Not UPF
Oven Baked Sweet Potato Fries
Strong Roots
Not UPF
Super Seeds Salad Topper
Good 4U
Not UPF
Tortilla chips
Tesco
Not UPF
Mixed Nuts
The Foodie Market
Not UPF
Vegetable chips
Deluxe
Not UPF
Walkers Ready Salted Crisps 6pk
Walkers
Not UPF
Lentil Chips - Sea Salt Flavour
Eat Real
Not UPF
Lightly Salted Potato Chips
Kettle
Not UPF
Proper Corn Sea Salted Popcorn
Proper
Not UPF
Yes — Baked Sea Salt by Walkers is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains several industrial additives and formulations: emulsifier (lecithins), flavourings, and the colour additive annatto norbixin. These ingredients are characteristic of ultra-processed foods in the NOVA system.
Nomi flags 2 ingredients in Baked Sea Salt as ultra-processed markers: lecithin (emulsifier), flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Seabrook sea salt by Seabrook, Lightly Salted Potato chips by Kettle, Ready Salted Crisps by Tesco Finest. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.