Yes — Caramel Flavour Rice and Corn Cakes is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives, including oligofructose, caramel flavouring, unspecified flavourings, emulsifier (soya lecithin), and the colour annatto norbixin. Oligofructose is an industrially processed fiber/sweetener, flavourings are industrial formulations, emulsifiers like soya lecithin are used to modify texture, and added colouring is also an industrial additive. These ingredients place the product in the ultra-processed (NOVA 4) category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Aldi Slightly Salted Rice Cake
Aldi
Not UPF
Lightly Salted Corn Cakes
Rivercote
Not UPF
Apple rice cakes
mamia
Not UPF
Kallo apple and cinnamon wholegrain low fat rice and corn cakes
Kallo
Not UPF
Lightly Salted Rice Cakes
Tesco
Not UPF
SAVOUR BAKES MULTIGRAIN RICE CAKES 28 CALORIES PER
Savour Bakes
Not UPF
Rice Snacks
Asda
Not UPF
Lightly Salted Low Fat Corn Cakes
Kallø
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Lemon & Poppy Seed Oat Bars
Deliciously Ella
Not UPF
Yes — Caramel Flavour Rice and Corn Cakes by Snack a Jacks is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including oligofructose, caramel flavouring, unspecified flavourings, emulsifier (soya lecithin), and the colour annatto norbixin. Oligofructose is an industrially processed fiber/sweetener, flavourings are industrial formulations, emulsifiers like soya lecithin are used to modify texture, and added colouring is also an industrial additive. These ingredients place the product in the ultra-processed (NOVA 4) category.
Nomi flags 2 ingredients in Caramel Flavour Rice and Corn Cakes as ultra-processed markers: oligofructose, Emulsifier (Soya Lecithin). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Lightly Salted Wholegrain Low Fat Rice Cakes by Kallo, Multigrain Rice Cakes by Savour Bakes, Slightly Salted Rice Cakes by Asda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.