Walkers

Max deep ridged crisps

Barcode 5000328533018

Yes — Max deep ridged crisps is ultra-processed.

This product is ultra-processed because it contains several industrial additives and flavour agents, including flavourings, smoke flavourings, and added colour (paprika extract). These ingredients indicate industrial formulation beyond basic culinary processing, placing it in the ultra-processed (NOVA 4) category.

Ingredients

2 ultra-processed markers

OK

potatoes

Starchy root vegetable used worldwide.
OK

vegetable oil blend (sunflower and rapeseed)

A blend of edible vegetable oils derived from sunflower and rapeseed, used as a cooking fat.
OK

sizzling flame grilled steak seasoning. sizzling flame grilled steak seasoning contains: dried milk whey
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

butter extract (from milk)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

dried onion

Dried form of the onion bulb, used as a seasoning; flavor-concentrated and shelf-stable.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

colour (paprika extract)

Natural color additive derived from paprika used to impart a red-orange hue in foods.
OK

smoke flavourings

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Common questions about Max deep ridged crisps

Is Max deep ridged crisps ultra-processed?

Yes — Max deep ridged crisps by Walkers is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial additives and flavour agents, including flavourings, smoke flavourings, and added colour (paprika extract). These ingredients indicate industrial formulation beyond basic culinary processing, placing it in the ultra-processed (NOVA 4) category.

Which ingredients in Max deep ridged crisps are ultra-processed?

Nomi flags 2 ingredients in Max deep ridged crisps as ultra-processed markers: flavourings, colour (paprika extract). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.