Bird's

Custard powder

Barcode 5000354908248

Scanned 161 times by Nomi users

Yes — Custard powder is ultra-processed.

The ingredient list is valid. This product is classified as ultra-processed because it contains industrial additives: 'flavouring' and 'colour (annatto)'. According to NOVA, added flavourings and colourings are markers of ultra-processed foods.

Ingredients

2 ultra-processed markers

OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
UPF

annatto colour (annatto pigment)

A natural food colorant derived from annatto seeds used to impart yellow to orange hues in foods.

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Common questions about Custard powder

Is Custard powder ultra-processed?

Yes — Custard powder by Bird's is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed because it contains industrial additives: 'flavouring' and 'colour (annatto)'. According to NOVA, added flavourings and colourings are markers of ultra-processed foods.

Which ingredients in Custard powder are ultra-processed?

Nomi flags 2 ingredients in Custard powder as ultra-processed markers: flavouring, annatto colour (annatto pigment). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.