Yes — Custard powder is ultra-processed.
Not a great choice for everyday.
Original Custard Powder is ultra-processed because it contains flavouring and the colour annatto norbixin, which are extracted or industrial additives characteristic of ultra-processed formulations. Maize starch and salt are basic ingredients, but the presence of these UPF additives determines the classification.
Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.
Ginger Paste
Tesco
Not UPF
Carrots and houmous dip
Coop
Not UPF
Tomato & Basil Pasta Sauce
M&P
Not UPF
One Pot Meal Coconut Lentil Turmeric Daal
BOL
Not UPF
Cottage Cheese
grahams
Not UPF
Cottage Cheese
TESCO
Not UPF
Low Fat Cottage Cheese
Milbona
Not UPF
Twaróg tłusty
Łowicz
Not UPF
Cottage cheese
Tesco
Not UPF
Tomato Ketchup
Heinz
Not UPF
Yes — Custard powder by Bird's is ultra-processed, so it counts as a UPF (ultra-processed food). Original Custard Powder is ultra-processed because it contains flavouring and the colour annatto norbixin, which are extracted or industrial additives characteristic of ultra-processed formulations. Maize starch and salt are basic ingredients, but the presence of these UPF additives determines the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.