Yes — Custard powder is ultra-processed.
Not a great choice for everyday.
Original Custard Powder is ultra-processed because it contains flavouring and the colour annatto norbixin, which are extracted or industrial additives characteristic of ultra-processed formulations. Maize starch and salt are basic ingredients, but the presence of these UPF additives determines the classification.
Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.
Sundried Cherry Tomato & Basil
Heinz
Not UPF
Tomato and Chilli
Loyd Grossman
Not UPF
Ready to eat crunchy carrot with houmous
Marks & Spencer
Not UPF
Italian sun ripened tomato & fresh basil pasta sauce
Mr Organic
Not UPF
Ginger Paste
Tesco
Not UPF
Carrots and houmous dip
Coop
Not UPF
Tomato & Basil Pasta Sauce
M&P
Not UPF
One Pot Meal Coconut Lentil Turmeric Daal
BOL
Not UPF
Cottage Cheese
grahams
Not UPF
Cottage Cheese
TESCO
Not UPF
Yes — Custard powder by Bird's is ultra-processed, so it counts as a UPF (ultra-processed food). Original Custard Powder is ultra-processed because it contains flavouring and the colour annatto norbixin, which are extracted or industrial additives characteristic of ultra-processed formulations. Maize starch and salt are basic ingredients, but the presence of these UPF additives determines the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.