Hovis

Tasty Wholemeal 400g

Barcode 5010003000247

Scanned 84 times by Nomi users

Yes — Tasty Wholemeal 400g is ultra-processed.

The product contains several ultra-processed additives, including emulsifiers E471, E472e, and E481, as well as preservative E282 and refined palm vegetable fat. These industrial ingredients and additives classify the bread as ultra-processed according to NOVA.

Ingredients

3 ultra-processed markers

OK

wholemeal flour (wheat)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat flour

Finely ground wheat used as a basic carbohydrate source; fortified with added calcium, iron, niacin, and thiamin.
OK

emulsifiers : e471
UPF

e472e (esterified mono- and diglycerides of fatty acids)

Food additive in the E472 range, an emulsifier/solubilizer derived from mono- and diglycerides.
UPF

e481

An emulsifier additive used in processed foods; typically refers to glycerol esters of fatty acids commonly used to improve texture and stability.
UPF

calcium lactate

A calcium salt of lactic acid used as a preservative and acidity regulator.
OK

vegetable fat (palm, rapeseed)
OK

flour treatment agent : ascorbic acid

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

View product →

Swap it for something less processed

See all Drinks →

Other drinks Nomi has checked — these ones aren't ultra-processed.

Common questions about Tasty Wholemeal 400g

Is Tasty Wholemeal 400g ultra-processed?

Yes — Tasty Wholemeal 400g by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed additives, including emulsifiers E471, E472e, and E481, as well as preservative E282 and refined palm vegetable fat. These industrial ingredients and additives classify the bread as ultra-processed according to NOVA.

Which ingredients in Tasty Wholemeal 400g are ultra-processed?

Nomi flags 3 ingredients in Tasty Wholemeal 400g as ultra-processed markers: e472e (esterified mono- and diglycerides of fatty acids), e481, calcium lactate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Tasty Wholemeal 400g?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.