Yes — GOLDEN VEGETAB is ultra-processed.
The product is ultra-processed because it contains several industrially processed additives: yeast extract (a flavor enhancer), natural flavouring, and citric acid used as an acidity regulator. These extracted and formulated ingredients classify the food as an ultra-processed product under NOVA, even though the base is rice and vegetables.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other ready meals Nomi has checked — these ones aren't ultra-processed.
Crinkle Cut Chips
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Mashed Potato
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Plant kitchen coleslaw
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Not UPF
Root Vegetable Mash
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Not UPF
8 hour Black Dal
M&S Collection
Not UPF
Mash
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Not UPF
Mashed potato
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Not UPF
Sainsbury's taste THE DIFFERENCE AUBERGINE PARMIGI
Sainsbury's
Not UPF
Beetroot in a sweet chilli marinade
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Not UPF
Baby leaf salad
Coop
Not UPF
Yes — GOLDEN VEGETAB by Ben's Original is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrially processed additives: yeast extract (a flavor enhancer), natural flavouring, and citric acid used as an acidity regulator. These extracted and formulated ingredients classify the food as an ultra-processed product under NOVA, even though the base is rice and vegetables.
Nomi flags 3 ingredients in GOLDEN VEGETAB as ultra-processed markers: yeast extract, natural flavouring, citric acid. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Vegetable & Wholegrain Rice by Tilda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.