Yes — Crumpets is ultra-processed.
The product is classified as ultra-processed because it contains preservative: calcium propionate, which is an industrial additive and a pre-identified UPF ingredient. Other ingredients such as wheat flour, water, yeast, raising agents (E450, E500, E501), salt, and sugar are not UPF by themselves, but the presence of calcium propionate makes the overall product UPF according to NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Yes — Crumpets by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains preservative: calcium propionate, which is an industrial additive and a pre-identified UPF ingredient. Other ingredients such as wheat flour, water, yeast, raising agents (E450, E500, E501), salt, and sugar are not UPF by themselves, but the presence of calcium propionate makes the overall product UPF according to NOVA.
Nomi flags one ingredient in Crumpets as an ultra-processed marker: calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough Crumpets by Jason’s. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.