Yes — Warburtons Fruit Loaf with Cinnamon & Raisin is ultra-processed.
The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains several industrially processed ingredients and additives, including dextrose, vegetable oils (sunflower, rapeseed and sustainable palm in varying proportions), emulsifiers (E471, E481), gelling agent (E466), glazing agent system (potato dextrin, preservative E202, stabiliser guar gum), and preservative calcium propionate. These additives and refined ingredients go beyond basic culinary ingredients and are characteristic of NOVA group 4 ultra-processed foods.
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Yes — Warburtons Fruit Loaf with Cinnamon & Raisin by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains several industrially processed ingredients and additives, including dextrose, vegetable oils (sunflower, rapeseed and sustainable palm in varying proportions), emulsifiers (E471, E481), gelling agent (E466), glazing agent system (potato dextrin, preservative E202, stabiliser guar gum), and preservative calcium propionate. These additives and refined ingredients go beyond basic culinary ingredients and are characteristic of NOVA group 4 ultra-processed foods.
Nomi flags 7 ingredients in Warburtons Fruit Loaf with Cinnamon & Raisin as ultra-processed markers: dextrose, vegetable oils, emulsifier e471 (mono- and diglycerides of fatty acids), e481, e466 (carboxymethyl cellulose), glazing agent, calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Fruit Loaf Creations by Jason’s Sourdough. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.