Warburtons

Soft Pittas

Barcode 5010044010731

Yes — Soft Pittas is ultra-processed.

Not a great choice for everyday.

Soft Pittas are ultra-processed because they contain several industrial additives and formulations. The contributing ingredients include pea protein, a pre-identified UPF ingredient; potassium sorbate, a pre-identified preservative considered UPF; stabiliser E464 (hydroxypropyl methylcellulose); xanthan gum; calcium propionate; and natural flavouring. These additives and isolated protein ingredients indicate industrial formulation beyond basic culinary processing. The product also contains caramelised sugar, but this is not the primary reason for the classification.

Ingredients

2 ultra-processed markers

OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

taploca starch
OK

milled brown linseed! (7%)
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

psyllium husk/vegetable fibre

Dietary fibre from Plantago ovata seeds, often used to boost fibre content and improve texture in baked goods and cereals.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
UPF

pea protein

Protein derived from yellow peas, often sold as powder or isolate for texturizing and fortification.
OK

egg white powder

Dried egg white used as a protein source in formulations
OK

stabilisers: e464
OK

xantham gum; fruit extract (carob and apple)
OK

humectant: vegetable glycerine; salt
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

potassium sorbate

Potassium sorbate, a preservative used to inhibit microbial growth in foods.
OK

calcium propionate; calcium carbonate
OK

acidity regulator: citric acid; rice flour
OK

corn flour (cornstarch)

Fine flour derived from corn used as a thickener in sauces and gravies.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

natural flavouring. falso known as flaxseed. suitable for vegetarians allergy advice

Common questions about Soft Pittas

Is Soft Pittas ultra-processed?

Yes — Soft Pittas by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). Soft Pittas are ultra-processed because they contain several industrial additives and formulations. The contributing ingredients include pea protein, a pre-identified UPF ingredient; potassium sorbate, a pre-identified preservative considered UPF; stabiliser E464 (hydroxypropyl methylcellulose); xanthan gum; calcium propionate; and natural flavouring. These additives and isolated protein ingredients indicate industrial formulation beyond basic culinary processing. The product also contains caramelised sugar, but this is not the primary reason for the classification.

Which ingredients in Soft Pittas are ultra-processed?

Nomi flags 2 ingredients in Soft Pittas as ultra-processed markers: pea protein, potassium sorbate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.