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Yes — Soft Pittas is ultra-processed.
Not a great choice for everyday.
Soft Pittas are ultra-processed because they contain several industrial additives and formulations. The contributing ingredients include pea protein, a pre-identified UPF ingredient; potassium sorbate, a pre-identified preservative considered UPF; stabiliser E464 (hydroxypropyl methylcellulose); xanthan gum; calcium propionate; and natural flavouring. These additives and isolated protein ingredients indicate industrial formulation beyond basic culinary processing. The product also contains caramelised sugar, but this is not the primary reason for the classification.
Yes — Soft Pittas by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). Soft Pittas are ultra-processed because they contain several industrial additives and formulations. The contributing ingredients include pea protein, a pre-identified UPF ingredient; potassium sorbate, a pre-identified preservative considered UPF; stabiliser E464 (hydroxypropyl methylcellulose); xanthan gum; calcium propionate; and natural flavouring. These additives and isolated protein ingredients indicate industrial formulation beyond basic culinary processing. The product also contains caramelised sugar, but this is not the primary reason for the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.