Warburtons

Fibre Fix

Barcode 5010044011561

Yes — Fibre Fix is ultra-processed.

A nutritious-looking bread, but refined processing ingredients make it UPF.

This bread contains vegetable oils, specifically rapeseed oil and sustainable palm oil, which are pre-identified as ultra-processed ingredients; palm fruit oil is also highly refined. It also contains the flour treatment agent ascorbic acid (vitamin C), another pre-identified UPF ingredient. These industrially processed ingredients mean the product is classified as ultra-processed, despite its wholemeal flour, seeds, grains, and other relatively simple ingredients.

Ingredients

2 ultra-processed markers

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

seed and grain blend (13%) (brown linseed, red lentil, sunflower seed, chia seed, pumpkin seed, malted barley flour, sesame seed, hemp seed, millet seed)
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

wheat bran (3%)
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

vegetable oils (rapeseed and sustainable palm)

A blend of vegetable oils used for cooking; rapeseed (canola) and palm oil as part of a oil mix.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
UPF

ascorbic acid (vitamin c) - flour treatment agent

A simple, widely used food additive and dough conditioner that strengthens gluten structure; vitamin C used commercially in flour treatment.

Common questions about Fibre Fix

Is Fibre Fix ultra-processed?

Yes — Fibre Fix by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). This bread contains vegetable oils, specifically rapeseed oil and sustainable palm oil, which are pre-identified as ultra-processed ingredients; palm fruit oil is also highly refined. It also contains the flour treatment agent ascorbic acid (vitamin C), another pre-identified UPF ingredient. These industrially processed ingredients mean the product is classified as ultra-processed, despite its wholemeal flour, seeds, grains, and other relatively simple ingredients.

Which ingredients in Fibre Fix are ultra-processed?

Nomi flags 2 ingredients in Fibre Fix as ultra-processed markers: vegetable oils (rapeseed and sustainable palm), ascorbic acid (vitamin c) - flour treatment agent. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.