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Yes — Fibre Fix is ultra-processed.
A nutritious-looking bread, but refined processing ingredients make it UPF.
This bread contains vegetable oils, specifically rapeseed oil and sustainable palm oil, which are pre-identified as ultra-processed ingredients; palm fruit oil is also highly refined. It also contains the flour treatment agent ascorbic acid (vitamin C), another pre-identified UPF ingredient. These industrially processed ingredients mean the product is classified as ultra-processed, despite its wholemeal flour, seeds, grains, and other relatively simple ingredients.
Yes — Fibre Fix by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). This bread contains vegetable oils, specifically rapeseed oil and sustainable palm oil, which are pre-identified as ultra-processed ingredients; palm fruit oil is also highly refined. It also contains the flour treatment agent ascorbic acid (vitamin C), another pre-identified UPF ingredient. These industrially processed ingredients mean the product is classified as ultra-processed, despite its wholemeal flour, seeds, grains, and other relatively simple ingredients.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.