Iceland, Jus-Rol

Puff Pastry Block

Barcode 5010084103332

Scanned 19 times by Nomi users

Yes — Puff Pastry Block is ultra-processed.

Classified as ultra-processed because it contains industrial additives and processed ingredients including: emulsifier (mono- and diglycerides of fatty acids) in the margarine, refined palm oil in the margarine, and preservative (potassium sorbate). These are characteristic of NOVA group 4 ultra-processed foods.

Ingredients

No ultra-processed markers

OK

wheat flour (contains calcium carbonate, niacin, iron)
OK

thiamine (vitamin b1)

Essential water-soluble vitamin used as a dietary supplement or food fortifier; commonly added in small amounts to cereals, bread, and fortified foods.
OK

margarine (vegetable oil (palm, rapeseed in varying proportions), water, salt, emulsifier: mono - and diglycerides of fatty acids)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

lemon juice

The clear, acidic juice extracted from lemons, used for brightness and acidity in foods and drinks.
OK

potassium sorbate

A preservative used to inhibit mold, yeast, and bacteria in foods and drinks, typically added in small amounts.

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Common questions about Puff Pastry Block

Is Puff Pastry Block ultra-processed?

Yes — Puff Pastry Block by Iceland, Jus-Rol is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives and processed ingredients including: emulsifier (mono- and diglycerides of fatty acids) in the margarine, refined palm oil in the margarine, and preservative (potassium sorbate). These are characteristic of NOVA group 4 ultra-processed foods.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.