McCain

Home Chips

Barcode 5010228005348

Scanned 9 times by Nomi users

Yes — Home Chips is ultra-processed.

The ingredient list is valid. The product is ultra-processed because it contains several industrial ingredients/additives classified as UPF under NOVA: maltodextrin (an industrially produced refined carbohydrate), stabiliser (xanthan gum), turmeric extract, and colour (paprika extract). These additives go beyond basic culinary ingredients and are characteristic of ultra-processed foods.

Ingredients

4 ultra-processed markers

OK

potatoes (94%)
OK

batter (flour (rice, wheat (with calcium, iron, niacin, thiamin), corn), tapioca starch, modified starches, salt)
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
UPF

stabiliser (xanthan gum)

Xanthan gum, a thickening agent used as a stabiliser.
UPF

turmeric extract

A concentrated extract derived from the rhizome of turmeric (Curcuma longa), used as a spice/flavoring or functional ingredient in foods and supplements.
UPF

colour (paprika extract)

Natural color additive derived from paprika used to impart a red-orange hue in foods.
OK

vegetable oils (rapeseed)
OK

sunflower seeds

Edible seeds of the sunflower plant, often used toasted or raw in dishes.

Swap it for something less processed

See all Crisps, Snacks & Nuts →

Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.

Common questions about Home Chips

Is Home Chips ultra-processed?

Yes — Home Chips by McCain is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is ultra-processed because it contains several industrial ingredients/additives classified as UPF under NOVA: maltodextrin (an industrially produced refined carbohydrate), stabiliser (xanthan gum), turmeric extract, and colour (paprika extract). These additives go beyond basic culinary ingredients and are characteristic of ultra-processed foods.

Which ingredients in Home Chips are ultra-processed?

Nomi flags 4 ingredients in Home Chips as ultra-processed markers: maltodextrin, stabiliser (xanthan gum), turmeric extract, colour (paprika extract). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.