Morrisons

Extra fruity muesli

Barcode 5010251581079

Yes — Extra fruity muesli is ultra-processed.

Classified as ultra-processed because it contains industrial additives and formulations such as flavouring in the sweetened dried banana and the preservative sulphur dioxide, which are characteristic of NOVA ultra-processed foods.

Ingredients

1 ultra-processed marker

OK

oat flakes

Flaked oats, a common breakfast cereal ingredient and baking base.
OK

sultana (15%)
OK

raisins

Dried grapes, a natural fruit ingredient used for sweetness and texture.
OK

wheat flakes

Flaked wheat cereal, a processed cereal ingredient used for breakfast cereals.
OK

toasted wheat flakes

Crispy toasted flakes made from wheat; often used as a breakfast cereal or ingredient in baked goods.
OK

dates (7%)
OK

barley flakes

Rolled or flattened barley grain flakes, a basic cereal ingredient.
OK

apricot (4%)
OK

sweetened dried banana (1%) (banana, coconut oil, sugar, flavouring)
OK

sweetened dried cranberries (1%) (sugar, cranberries, sunflower oil)
OK

apple (1%)
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
UPF

preservative: sulfur dioxide

A chemical preservative used to prevent browning and extend shelf life in foods such as dried fruits; it is an additive rather than a standalone ingredient.

Common questions about Extra fruity muesli

Is Extra fruity muesli ultra-processed?

Yes — Extra fruity muesli by Morrisons is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives and formulations such as flavouring in the sweetened dried banana and the preservative sulphur dioxide, which are characteristic of NOVA ultra-processed foods.

Which ingredients in Extra fruity muesli are ultra-processed?

Nomi flags one ingredient in Extra fruity muesli as an ultra-processed marker: preservative: sulfur dioxide. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.