Morrisons

Fruit loaf

Barcode 5010251759591

Yes — Fruit loaf is ultra-processed.

This product is classified as ultra-processed (UPF). The ingredient list is valid, but it includes several ultra-processed additives and industrial ingredients: invert sugar syrup and dextrose (including potato dextrose) are industrially processed sugars; glucose syrup in the mixed peel is also an industrial sugar; emulsifiers (sodium stearoyl-2-lactylate, sodium carboxymethylcellulose), thickeners (xanthan gum), stabiliser (guar gum), and preservative (potassium sorbate) are extracted/industrial additives not used in traditional home baking. These ingredients place the product in the ultra-processed category according to NOVA.

Ingredients

3 ultra-processed markers

OK

wheat flour

A basic flour ground from wheat, often enriched with added minerals and vitamins.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sultanas (13%)
OK

raisins

Dried grapes, sweet and chewy, used as a snack or ingredient in baked goods and dishes; provide natural sugars and nutrients.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

mixed peel (3%) (orange peel, glucose syrup, sugar, lemon peel, acidity regulator (citric acid))
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

potato dextrose
OK

emulsifiers (sodium stearoyl-2-lactylate, sodium carboxymethylcellulose)
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
UPF

xanthan gum

A fermented polysaccharide thickener used as a food additive to improve texture.
OK

ascorbic acid (flour treatment agent)

Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.
OK

stabiliser guar gum
OK

freservative (potassium sorbate)

Common questions about Fruit loaf

Is Fruit loaf ultra-processed?

Yes — Fruit loaf by Morrisons is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF). The ingredient list is valid, but it includes several ultra-processed additives and industrial ingredients: invert sugar syrup and dextrose (including potato dextrose) are industrially processed sugars; glucose syrup in the mixed peel is also an industrial sugar; emulsifiers (sodium stearoyl-2-lactylate, sodium carboxymethylcellulose), thickeners (xanthan gum), stabiliser (guar gum), and preservative (potassium sorbate) are extracted/industrial additives not used in traditional home baking. These ingredients place the product in the ultra-processed category according to NOVA.

Which ingredients in Fruit loaf are ultra-processed?

Nomi flags 3 ingredients in Fruit loaf as ultra-processed markers: invert sugar syrup, dextrose, xanthan gum. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.