Vimto, MAC

Vimto No Added Sugar

Barcode 5010438013638

Scanned 40 times by Nomi users

Yes — Vimto No Added Sugar is ultra-processed.

This drink is ultra-processed because it contains several industrial additives, including artificial sweeteners (sucralose, acesulfame K) and preservatives (potassium sorbate, sodium benzoate). These extracted, isolated additives are characteristic of ultra-processed formulations in the NOVA system.

Ingredients

2 ultra-processed markers

OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

mixed fruit juices from concentrate 10% (grape)
OK

blackcurrant

A small, dark-purple fruit used in jams, desserts, and beverages. Rich in vitamins and antioxidants.
OK

raspbe acids (citric acid, malic acid)
OK

vimto flavouring (including natural extrac fruits, herbs, barley malt and spices)
OK

colouring food (concentrates of carrot)
OK

hibiscus

Dried calyces of the hibiscus plant, used as a tart, floral flavoring and beverage ingredient.
UPF

sweeteners (sucralose, acesulfame k)

A blend of artificial sweeteners sucralose and acesulfame potassium used to sweeten foods and beverages.
UPF

potassium sorbate and sodium benzoate (preservatives)

Common food preservatives that inhibit mold, yeast and bacterial growth in a range of foods.
OK

vitamin c (ascorbic acid)

A water-soluble essential nutrient and antioxidant used as a dietary supplement and food additive.
OK

acidity reglator (sodium citrate)
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Pixley Berries

View product →

Swap it for something less processed

See all Drinks →

Other drinks Nomi has checked — these ones aren't ultra-processed.

Common questions about Vimto No Added Sugar

Is Vimto No Added Sugar ultra-processed?

Yes — Vimto No Added Sugar by Vimto, MAC is ultra-processed, so it counts as a UPF (ultra-processed food). This drink is ultra-processed because it contains several industrial additives, including artificial sweeteners (sucralose, acesulfame K) and preservatives (potassium sorbate, sodium benzoate). These extracted, isolated additives are characteristic of ultra-processed formulations in the NOVA system.

Which ingredients in Vimto No Added Sugar are ultra-processed?

Nomi flags 2 ingredients in Vimto No Added Sugar as ultra-processed markers: sweeteners (sucralose, acesulfame k), potassium sorbate and sodium benzoate (preservatives). See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Vimto No Added Sugar?

Nomi has reviewed similar products that are not ultra-processed, including Pixley Berries. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.