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Yes — Super Nutty Granola is ultra-processed.
The product is classified as ultra-processed because it contains at least one UPF ingredient: natural flavouring, which is an industrially produced flavour additive. Other ingredients like sugar and vegetable oil are basic culinary ingredients and do not by themselves make the product ultra-processed under these rules, but the presence of natural flavouring is sufficient for UPF classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Beta3 Oatbran
Mornflake
Not UPF
bitesize wheat shreds
Crownfield
Not UPF
Sweetcorn in Water
Freshona
Not UPF
Scottish Porridge Oats
Crownfield
Not UPF
Lasagne
Combino
Not UPF
Berry Granola
Waitrose & Partners
Not UPF
Flahavan's Organic Porridge Oats
Flahavan's
Not UPF
Crunchy almond granola
Rude health
Not UPF
Self raising flour
Aldi, The Pantry
Not UPF
Tagliatelle Pasta
Tesco
Not UPF
Yes — Super Nutty Granola by Jordans is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains at least one UPF ingredient: natural flavouring, which is an industrially produced flavour additive. Other ingredients like sugar and vegetable oil are basic culinary ingredients and do not by themselves make the product ultra-processed under these rules, but the presence of natural flavouring is sufficient for UPF classification.
Nomi flags one ingredient in Super Nutty Granola as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Granola Nuts & Seeds by Lizi's, Low Sugar Granola Original by Crownfield, Super Berry Granola by Deluxe. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.