Jordans

Super Fruity Granola

Barcode 5010477362773

Scanned 20 times by Nomi users

Yes — Super Fruity Granola is ultra-processed.

The product is classified as ultra-processed because it contains natural flavouring, which is an extracted/industrial additive considered UPF under NOVA. Other ingredients like wholegrain oats, sugar, basic vegetable oils, honey, and seeds are not UPF on their own, but the presence of natural flavouring makes the overall product UPF.

Ingredients

1 ultra-processed marker

OK

wholegrain oat flakes (78%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

vegetable oil

A generic cooking oil blend (rapeseed and sunflower). Basic culinary oil suitable for frying and baking.
OK

dried & freeze dried fruits (4%) (dried apple slices, freeze dried raspberries, freeze dried strawberry pieces)
OK

honey

A traditional, natural sweetener produced by honeybees from floral nectar; usually used directly in foods.
OK

sunflower seeds

Small, edible seeds with a mild nutty flavor, used in snacks, baking, and cooking.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Super Fruity Granola

Is Super Fruity Granola ultra-processed?

Yes — Super Fruity Granola by Jordans is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains natural flavouring, which is an extracted/industrial additive considered UPF under NOVA. Other ingredients like wholegrain oats, sugar, basic vegetable oils, honey, and seeds are not UPF on their own, but the presence of natural flavouring makes the overall product UPF.

Which ingredients in Super Fruity Granola are ultra-processed?

Nomi flags one ingredient in Super Fruity Granola as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.