Nutty Oat Cereal

Barcode 5010477369055

Yes — Nutty Oat Cereal is ultra-processed.

The cereal contains natural flavouring, which is an industrially produced additive used to modify taste. This classifies the product as ultra-processed under NOVA. Other ingredients like basic grains, sugar, vegetable oils, nuts, and honey are not in themselves ultra-processed, but the presence of natural flavouring is sufficient for UPF classification.

Ingredients

1 ultra-processed marker

OK

wholegrain oats (28%)
OK

barley flakes (25%)
OK

wheat protein crisps (12%) (wheat flour, wheat protein, salt)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

sunflower oil (rapeseed)
OK

sultanas

Dried seedless grapes; common ingredient in baking and dried fruit mixes.
OK

pumpkin seeds

Edible seeds of pumpkins, rich in healthy fats, protein, and minerals; commonly used roasted or as a topping or ingredient in baking.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

rapeseed oil

Cooking oil pressed from rapeseed; a common basic vegetable oil used for frying or baking.
OK

coconut flakes

Dried shredded coconut flesh used in baking and cooking for texture and coconut flavor.
OK

honey

A natural sweet viscous liquid produced by bees from floral nectar; widely used as a sweetener in foods.
OK

hazelnuts

Hazelnuts are edible nuts with a rich, buttery flavor and high fat content, commonly used whole or ground in baked goods and confections.
OK

chopped roasted hazelnuts (1.2%)
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

Common questions about Nutty Oat Cereal

Is Nutty Oat Cereal ultra-processed?

Yes — Nutty Oat Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains natural flavouring, which is an industrially produced additive used to modify taste. This classifies the product as ultra-processed under NOVA. Other ingredients like basic grains, sugar, vegetable oils, nuts, and honey are not in themselves ultra-processed, but the presence of natural flavouring is sufficient for UPF classification.

Which ingredients in Nutty Oat Cereal are ultra-processed?

Nomi flags one ingredient in Nutty Oat Cereal as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.