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Yes — Flavoured Potato Crisps is ultra-processed.
Not a great choice for everyday.
This is a potato crisp product. It is classified as ultra-processed because the Sunday roast flavour contains natural flavourings, yeast extract used as a flavour enhancer, and paprika extract used as an extracted colouring. These industrially processed flavouring additives lead to the UPF classification. The sunflower and rapeseed oils are basic culinary oils, and the other seasonings, sugar, salt, citric acid, and rosemary extract do not independently make the product UPF.
Yes — Flavoured Potato Crisps is ultra-processed, so it counts as a UPF (ultra-processed food). This is a potato crisp product. It is classified as ultra-processed because the Sunday roast flavour contains natural flavourings, yeast extract used as a flavour enhancer, and paprika extract used as an extracted colouring. These industrially processed flavouring additives lead to the UPF classification. The sunflower and rapeseed oils are basic culinary oils, and the other seasonings, sugar, salt, citric acid, and rosemary extract do not independently make the product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.