Nestlé

curiously cinnamon

Barcode 5011476102131

Scanned 38 times by Nomi users

Yes — curiously cinnamon is ultra-processed.

Contains ultra-processed ingredients including glucose syrup, emulsifier (sunflower lecithin), roasted barley malt extract, natural flavouring, and color (annatto norbixin), which are industrial additives and formulations according to NOVA.

Ingredients

5 ultra-processed markers

OK

whole grain wheat (37.3%)
OK

rice flour (28.1%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

cinnamon

A fragrant, warm-spicy ground bark used as a common culinary spice. It is a single-ingredient spice derived from Cinnamomum trees.
UPF

sunflower lecithin

Emulsifier derived from sunflower seeds used to stabilize emulsions in foods.
UPF

tocopherols (vitamin e)

A group of vitamin E compounds used as antioxidants to prevent oxidation and extend shelf life in foods.
UPF

roasted barley malt extract

A malt extract derived from roasted barley, used as a flavoring or malt sweetness in foods and beverages.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

annatto color (norbixin)

A natural food colorant derived from annatto seeds. Norbixin is one of the pigments responsible for the orange-yellow hue.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin

Vitamin B3 (niacin) is a water-soluble B vitamin essential for energy metabolism and nervous system function. It is commonly used as a dietary supplement and fortifying agent in foods and supplements.
OK

b5
OK

d (vitamin d)

Vitamin D used as a fortifying nutrient in foods or supplements.
OK

vitamin b6

A water-soluble vitamin (pyridoxine) involved in amino acid metabolism and neurotransmitter synthesis.
OK

b1
OK

b2
OK

b9. allergy advice: for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. may also contain milk
OK

peanuts and other nuts

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Organic Chocolate Stars

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Common questions about curiously cinnamon

Is curiously cinnamon ultra-processed?

Yes — curiously cinnamon by Nestlé is ultra-processed, so it counts as a UPF (ultra-processed food). Contains ultra-processed ingredients including glucose syrup, emulsifier (sunflower lecithin), roasted barley malt extract, natural flavouring, and color (annatto norbixin), which are industrial additives and formulations according to NOVA.

Which ingredients in curiously cinnamon are ultra-processed?

Nomi flags 5 ingredients in curiously cinnamon as ultra-processed markers: glucose syrup, sunflower lecithin, tocopherols (vitamin e), roasted barley malt extract, natural flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to curiously cinnamon?

Nomi has reviewed similar products that are not ultra-processed, including Choco hoops by Marks & Spencer, M&S, Organic Chocolate Stars by Freee. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.