Yes — Fruitilicious is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives including glucose syrup, dextrin, sorbitol syrup (a humectant), flavouring, and invert sugar syrup. These are characteristic of ultra-processed foods in the NOVA system.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Freeze Dried Strawberry Slices
THE FOODIE MARKET
Not UPF
Excellence 85% Cacao Noir Puissant
Lindt
Not UPF
Ombar fondant truffé noisette
Ombar
Not UPF
Sweet Popcorn
Coop
Not UPF
Ugandan Dark Chocolate 85%
Exceptional by Asda
Not UPF
Apple Rice Cakes
Tesco
Not UPF
Centres Pistachio
Ombar
Not UPF
Dark Chocolate Date Bar
M&S Food
Not UPF
Booja-Booja Vegan Chocolate Truffles
Booja-Booja
Not UPF
White Choc
Ombar
Not UPF
Yes — Fruitilicious by Haribo is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives including glucose syrup, dextrin, sorbitol syrup (a humectant), flavouring, and invert sugar syrup. These are characteristic of ultra-processed foods in the NOVA system.
Nomi flags 4 ingredients in Fruitilicious as ultra-processed markers: glucose syrup, dextrin, flavouring, invert sugar syrup. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.