irwins

Fruit Loaf

Barcode 5013427011790

Scanned 9 times by Nomi users

Yes — Fruit Loaf is ultra-processed.

The product is classified as ultra-processed because it contains several industrial ingredients and additives, including pre-identified UPF ingredients: acidity regulator (citric acid), preservative (potassium sorbate), invert sugar syrup, and emulsifiers (mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate). It also contains other UPF ingredients such as glucose-fructose syrup, colour (erythrosine), thickeners (sodium carboxy methyl cellulose, xanthan gum), and refined sugars like dextrose, which are characteristic of ultra-processed foods according to the NOVA classification.

Ingredients

3 ultra-processed markers

OK

sultanas (32%)
OK

wheat flour

A basic flour ground from wheat, often enriched with added minerals and vitamins.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

mixed peel (4%) (orange peel, glue-fructose syrup, sugar, lemon peel)
OK

citric acid

A natural organic acid used to balance acidity and preserve foods; a common food additive.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

glace cherries (3%) (cherries, glucose-fructose syrup)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

potassium sorbate

Potassium sorbate is a widely used food preservative that inhibits the growth of molds, yeast, and some bacteria to extend shelf life.
OK

colour (erythrosine)
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

dextro yeast
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

emulsifiers: mono- and diglycerides of fatty acids; sodium stearoyl-2-lactylate

Food additives used to improve texture, stability and shelf-life by acting as emulsifiers.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

thickeners (sodium carboxy methyl cellulose, xanthan gum)
OK

flour treatment agent (ascorbic acid). allergy advice: for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. suitable for vegetarians

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Common questions about Fruit Loaf

Is Fruit Loaf ultra-processed?

Yes — Fruit Loaf by irwins is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives, including pre-identified UPF ingredients: acidity regulator (citric acid), preservative (potassium sorbate), invert sugar syrup, and emulsifiers (mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate). It also contains other UPF ingredients such as glucose-fructose syrup, colour (erythrosine), thickeners (sodium carboxy methyl cellulose, xanthan gum), and refined sugars like dextrose, which are characteristic of ultra-processed foods according to the NOVA classification.

Which ingredients in Fruit Loaf are ultra-processed?

Nomi flags 3 ingredients in Fruit Loaf as ultra-processed markers: potassium sorbate, invert sugar syrup, emulsifiers: mono- and diglycerides of fatty acids; sodium stearoyl-2-lactylate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.