Yes — Blueberry/van Rice/corn Cakes imp is ultra-processed.
Not a great choice for everyday, due to industrial flavourings and maltodextrin.
This product is ultra-processed because it contains natural blueberry flavouring and natural vanilla flavouring, which are industrial flavouring additives. It also contains maltodextrin in the blueberry powder; maltodextrin is an industrially processed isolated sugar and is considered ultra-processed. These ingredients drive the UPF classification, despite the wholegrain rice, corn, cane sugar, and blueberry being otherwise relatively simple ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Organic Lightly Salted Wholegrain Low Fat Rice Cakes
Kallo
Not UPF
Aldi Slightly Salted Rice Cake
Aldi
Not UPF
Lightly Salted Corn Cakes
Rivercote
Not UPF
Apple rice cakes
mamia
Not UPF
Kallo apple and cinnamon wholegrain low fat rice and corn cakes
Kallo
Not UPF
Lightly Salted Rice Cakes
Tesco
Not UPF
Yes — Blueberry/van Rice/corn Cakes imp by Kallø is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains natural blueberry flavouring and natural vanilla flavouring, which are industrial flavouring additives. It also contains maltodextrin in the blueberry powder; maltodextrin is an industrially processed isolated sugar and is considered ultra-processed. These ingredients drive the UPF classification, despite the wholegrain rice, corn, cane sugar, and blueberry being otherwise relatively simple ingredients.
Nomi flags one ingredient in Blueberry/van Rice/corn Cakes imp as an ultra-processed marker: blueberry flavoring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Lightly Salted Wholegrain Low Fat Rice Cakes by Kallo, Multigrain Rice Cakes by Savour Bakes, Slightly Salted Rice Cakes by Asda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.