Yes — Milk chocolate rice cakes is ultra-processed.
The product is UPF because the ingredient list includes lecithin (E322), an emulsifier, which is an industrial additive used to modify texture and stability, placing it in the ultra-processed NOVA category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Cocoa
Food Thoughts
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Pure fruit yoyo raspberry
Bear, Bear Nibbles
Not UPF
Yoyos pásky s příchutí manga
Bear
Not UPF
Dark 75% madagascar ginger & turmeric
Waitrose
Not UPF
Fruit rolls
Bear
Not UPF
Dark chocolate
By sainsbury's
Not UPF
Giant buttons
montezuma’s
Not UPF
Milk Chocolate
Marks & Spencer
Not UPF
Simple Dark Chocolate
Hu
Not UPF
Original liquorice
Panda
Not UPF
Yes — Milk chocolate rice cakes by Kallo is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF because the ingredient list includes lecithin (E322), an emulsifier, which is an industrial additive used to modify texture and stability, placing it in the ultra-processed NOVA category.
Nomi has reviewed similar products that are not ultra-processed, including Milk Chocolate Rice Cakes imp by Kallo, Kallo milk chocolate rice cakes by Kallo. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.