Yes — Metcalfe's Ricecakes Milk Chocolate is ultra-processed.
The product is ultra-processed because it contains emulsifier (soya lecithin) and natural vanilla flavouring, which are industrial additives used to modify texture and flavor, placing it in the NOVA ultra-processed category.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Organic Lightly Salted Wholegrain Low Fat Rice Cakes
Kallo
Not UPF
Aldi Slightly Salted Rice Cake
Aldi
Not UPF
Lightly Salted Corn Cakes
Rivercote
Not UPF
Apple rice cakes
mamia
Not UPF
Kallo apple and cinnamon wholegrain low fat rice and corn cakes
Kallo
Not UPF
Lightly Salted Rice Cakes
Tesco
Not UPF
SAVOUR BAKES MULTIGRAIN RICE CAKES 28 CALORIES PER
Savour Bakes
Not UPF
Rice Snacks
Asda
Not UPF
Lightly Salted Low Fat Corn Cakes
Kallø
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Yes — Metcalfe's Ricecakes Milk Chocolate by Metcalfe's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains emulsifier (soya lecithin) and natural vanilla flavouring, which are industrial additives used to modify texture and flavor, placing it in the NOVA ultra-processed category.
Nomi flags 2 ingredients in Metcalfe's Ricecakes Milk Chocolate as ultra-processed markers: milk chocolate 60%, emulsifier. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.