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Yes — Sea Salt & Balsamic Vinegar of Modena Potato Chips is ultra-processed.
Classified as ultra-processed because the seasoning contains maltodextrin (an industrially processed sugar), potato maltodextrin (industrial extract), and natural flavouring (an industrial flavouring additive). These extracted/industrial ingredients make the overall product UPF according to NOVA guidance.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Lentil Chips
Snackrite
Not UPF
Tortilla Chips
Stockwell & Co.
Not UPF
Sweet & Salty Popped Crisps
Popworks
Not UPF
Anglesey sea salt crisps
Pipers
Not UPF
Sea salt lentil chips
proper
Not UPF
Honey Roast Crunch
Graze
Not UPF
Ready Salted Grab Bag Crisps
Walkers
Not UPF
Yes — Sea Salt & Balsamic Vinegar of Modena Potato Chips by Kettle is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the seasoning contains maltodextrin (an industrially processed sugar), potato maltodextrin (industrial extract), and natural flavouring (an industrial flavouring additive). These extracted/industrial ingredients make the overall product UPF according to NOVA guidance.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.