No — Wholeweat giant couscous is not ultra-processed.
The only ingredient is wholewheat flour (100%), which is a basic single-ingredient food with minimal processing. There are no industrial additives, refined syrups, artificial sweeteners, flavorings, or emulsifiers present, so this product is not classified as ultra-processed (UPF) according to NOVA.
Other pasta, rice & noodles products Nomi has analysed ingredient by ingredient.
Classic basmati rice
Aldi
Not UPF
Folded brown rice noodles
Asia Specialities
Not UPF
Pearl Barley
Tesco
Not UPF
Pasta
Aldi
Not UPF
Penne
alsi
Not UPF
Couscous
Morrisons
Not UPF
Free From Pasta Fusilli
Tesco free from penne
UPF
Macaroni Pasta
Tesco
Not UPF
Penne pasta
Cucina
Not UPF
No — Wholeweat giant couscous is not ultra-processed, so it is not a UPF (ultra-processed food). The only ingredient is wholewheat flour (100%), which is a basic single-ingredient food with minimal processing. There are no industrial additives, refined syrups, artificial sweeteners, flavorings, or emulsifiers present, so this product is not classified as ultra-processed (UPF) according to NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.